As a professional athlete, finding the right brands to partner with is a constant struggle. Not only do you need to make sure the financial side of the partnership works, but also the "fit" is critical - the best partnerships seem to happen when the athlete and the brand share a common ethos. Hot off the press is the announcement that Sofiane Sehili, widely considered to be the world's finest ultra-distance off-road bike racer, is back riding for Bombtrack. Not content with just publishing a press release about the news though, they've done it in style with Sofiane and his partner (and pro photographer/filmmaker) Fanny Bensussan putting together a bikepacking trip across the Sierra Nevada to collect his latest bikepacking rig. Sit back and enjoy Sofiane and Fanny's bikepacking journey to Reno.