The Gear: The Overland clothing range
Posted By Gravel Union
On 11 December 2019
Title:
The Overland clothing range
Brand:
The Overland
Website Link:
https://www.overland-store.com/
Description
The Overland, formerly known as Morvélo Overland, has recently launched its latest clothing collection on a new, dedicated online store: Overland-Store.com. Not simply an Autumn/Winter seasonal offering, this latest set of designs completes a perennial range of versatile clothing ready to take you on any adventure.
Given the team’s history under the Morvélo brand, The Overland products will always show some cycling DNA: the technical stretch fabrics are well suited to long days on the road, trail, and gravel paths. The modular layering system and plentiful well-designed storage solutions also make this clothing ideal for touring and commuting.
Why ditch the Morvélo moniker? “Well, it was a tough decision,” says Morvélo and The Overland co-founder Oli Pepper, “The Overland was originally created for gravel/adventure riding and bikepacking, where we felt traditional road and mountain bike clothing didn’t quite fit. But as I see it, this side of cycling is a broader church that embraces the wider outdoors and adventure sport world, more than that of traditional cycle sport. Many people who use a bicycle as a means for exploring – as opposed to being an out-and-out cyclist – are also likely to be involved in other outdoor pursuits. Trail running, climbing, surfing, snowboarding - you name it!”
There’s a deep-seated environmental ethos to the brand too “The world makes 400% more clothing now than it did 20 years ago, and that clothing is used 36% less. With The Overland, we are responding to this by enabling customers to use these clothes not just for cycling but for all kinds of outdoor pursuits, with an aesthetic that wouldn’t raise eyebrows on a night out!”
The ethical approach to design and manufacture also extends to other Overland initiatives, such as becoming a member of 1% for the Planet, planting a tree for every order and uniquely giving 10% of your first order value to environmental charities if you sign up to their weekly newsletter.